According to Larry Stelter’s July 2009 National Poll, “63 percent of Americans aged 30+ are unfamiliar with the term, although a higher percentage expressed understanding of various ways to make a planned gift. This finding reminds us to think carefully about the words we use to define the work we do and the actions we expect of donors.” http://www.contributionsmagazine.com/featured/plannedgivingsurvey.html
Instead, why not try “legacy gift”, “bequest”, or even “estate donation”? If you have other phrases you think work better, please go ahead and post a comment.
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