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When I first got into professional sales at Washingtonian Magazine I was taught that the only way to really sell anything was to get face-to-face… Read More
Wealth screening your data is a good idea! My firm doesn’t provide that service but there are plenty that can help you to determine who… Read More
If you want to know how to communicate with your donors, I strongly recommend you listen to whatever Jeff Brooks says. Jeff is the Creative… Read More
I love my staff!! They are so thoughtful! They figured that some of our thousands of blog subscribers might want a super-concise book of my best blog… Read More
Before I give you the secret and how it applies to your fundraising efforts, you should know that lots of people try to tell me how… Read More
My pal (Tricia Benson) used to work at Human Rights Campaign. During her tenure, we helped her conduct a couple of simple marketing efforts that… Read More
Recently, my friends at Veritus Group (led by two industry icons— Richard Perry and Jeff Schreifels) determined the following: – Organizations WITHOUT a mid-level giving program… Read More
One of our clients achieved extraordinary results last year. They generated more leads for planned gifts and uncovered more previously undisclosed legacy gifts than ever… Read More
Thanks to Giving USA and Third Sector’s Gross Domestic Philanthropy report, we now know that the United States continues to be the most charitable nation on the… Read More
Pokemon Go is a shiny object. A time waster for a fundraiser seeking serious results. It focuses on the lowest rung of the ladder. DO… Read More
My pal Dr. Russell James is at it again. This time, he researched what fundraiser job titles inspire more engagement, connectivity, and giving. According to James,… Read More
Recently I was interviewed by Mazarine at Wild Woman Fundraising! You can hear the interview here. There’s one big point from the interview I figured you’d want… Read More
All of us have been there. Sometimes we find ourselves stuck in situations that just plain suck! Think yours is worse than someone else’s? Think… Read More
Last year I worked with Dr. Russell James to present his findings on what words work to raise money (Check out the ground-breaking webinar titled… Read More
Mark Twain once said, “I can live for two months on a good compliment.” I recently saw that quote and it got me thinking that… Read More
Einstein once said: “Not everything that counts can be counted and not everything that can be counted counts.”We all know that measuring performance is essential… Read More
# 10. Too much rapport building (not enough alignment of organizational needs with donor passions and interests) # 9. Talking too much; listening too little… Read More
“Content is money!” That’s what Abila says. Here are 6 big recommendations from Abila’s donor loyalty study: 1. Spend time on content and your content strategy:… Read More
Everyone says the number one reason why people give is because they were asked. I think this axiom might need a bit of a… Read More
Infographics Short, “self-contained” emails (with no hyperlinks) that include very brief updates Short letters or online articles (2-3 paragraphs) Highly relevant and targeted medium length… Read More
I’m sure you’ve run into a bunch of “show up and throw up sales people” in your lifetime. “Show up and throw up selling” is often… Read More
Great Gift Officers have common traits. Here they are: Genuine curiosity. They ask donors questions and they truly care about the answers. They don’t sound… Read More
Here are some of the most powerful words used frequently in advertising: finally suddenly now FREE SALE NEW announcing introducing improved amazing sensational remarkable fantastic… Read More
The private sector knows all about responding to leads. They know that: The odds of calling to contact a lead decrease by over 10 times… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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