Can changing your words help you raise more money?

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Here are some of the most powerful words used frequently in advertising:

  1. finally
  2. suddenly
  3. now
  4. FREE
  5. SALE
  6. NEW
  7. announcing
  8. introducing
  9. improved
  10. amazing
  11. sensational
  12. remarkable
  13. fantastic
  14. revolutionary
  15. startling
  16. miracle
  17. magic
  18. offer
  19. quick
  20. easy
  21. wanted
  22. challenge
  23. compare
  24. better
  25. bargain
  26. hurry

Here are some of the most powerful words used for persuasion:

  1. you
  2. because
  3. instantly
  4. money
  5. save
  6. results
  7. health
  8. easy
  9. safety
  10. love
  11. discover
  12. imagine
  13. proven
  14. guarantee
  15. affordable
  16. best
  17. credible
  18. respected
  19. convenient
  20. enjoy
  21. fast
  22. simple
  23. more
  24. powerful
  25. convenient
  26. thank you (two words…)
  27. sorry

Want to see which words work for planned gift marketing? Find out here. The foremost researcher on the subject, Dr. Russell James, will be revealing his latest findings tomorrow — June 8th at 2 pm EST.

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