Are you measuring the right performance metrics?

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Einstein once said: “Not everything that counts can be counted and not everything that can be counted counts.”We all know that measuring performance is essential for improvement and optimization. But, according to Einstein, each of us needs to ask ourselves, “What data should I ignore and what data should I measure?”

In the nonprofit world, answering this question is challenging, to say the least. But now, there is an easy way to sort out what’s making your organization successful and what’s holding it back.

Check out the new Fundraising Report Card app here. It’s free and it’s easy to use. [Full disclosure: I’m super-excited about it because… well… I invented it!]

Finally, you can make sense of your gift transaction data in just a few seconds. You can spot trends so you can raise more money, more efficiently. I’m so proud of my team, especially Zach Shefska and Arash Soheili. They worked tirelessly to bring this new tool to life so thousands of fundraisers, just like you, can measure their effectiveness and generate improved results.

Take a look at our new application by clicking the button below and let me know what you think. Your feedback is really important.
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Related Posts:

>> 2 Simple but Important Metrics Your Nonprofit Needs to Measure
>> 3 simple steps to conduct predictive analytics on a shoestring budget
>> Everything you need is already in your database

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