Predictive analytical modeling can help you understand and predict who might likely become a major or planned gift donor for your nonprofit fundraising efforts.
It’s powerful. In fact, if you are considering this avenue, I highly recommend my friends at Blackbaud Target Analytics (Katherine Swank and Lawrence Henze). They are both experts in the field.
But, most organizations can’t afford sophisticated predictive analytical modeling.
So I thought I’d give you 3 simple steps to do it on a shoestring budget.
So there you have it! There’s your predictive analytical model. Now, as new donors come in and continue to give, use your model to try to determine who among them have the same characteristics as your current top 20%.
I didn’t say it would be easy. Just simple.
Usually, what you’ll want to identify will fall into three categories (behavior, demographics, and responses to marketing). Here are some things to look for as you analyze your donors:
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