16 Content Ideas Your Major and Planned Gift Donors Will Love

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

    1. Infographics
    2. Short, “self-contained” emails (with no hyperlinks) that include very brief updates
    3. Short letters or online articles (2-3 paragraphs)
    4. Highly relevant and targeted medium length YouTube videos. Aim for 2 – 10 minutes (Subscribe to our YouTube channel)
    5. Brief emails with links to other articles (i.e. – “I thought you might like this…”)
    6. An annual report delivered via mail or email
    7. Highly relevant and targeted long-form articles (more than a page)
    8. Highly relevant and targeted longer YouTube videos (more than 10 minutes)
    9. Podcasts
    10. Quizzes
    11. Simple games
    12. Calculators (Have you used our bequest calculator?)
    13. Maps (e.g.- “Here’s a map detailing all the areas where illegal dumping has occurred…”)
    14. Ways to advocate or contact a political figure
    15. Sharing tools and widgets
    16. A blog post sharing a story about the impact your cause is having on someone’s life


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Chief Lewindia Nicholas
Chief Lewindia Nicholas
6 years ago

Can the 16 content ideas be elaborated?

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