Last year I worked with Dr. Russell James to present his findings on what words work to raise money (Check out the ground-breaking webinar titled Words that Work). He presented evidence that many of the words we use in the sector are actually off-putting to our supporters. For instance, some of the worst words for planned gift marketing are:
We also learned that:
If you want to see the whole Words that Work webinar, you can check out the recording here.
And, if you want to see the sequel, Words that Work 2, go here.
>> Free eBook: Copywriting tips you can use to get more legacy gifts
>> How to write appeal letters to major donors
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