Wealth screening your data is a good idea! My firm doesn’t provide that service but there are plenty that can help you to determine who among your donors has the capacity to give more.
But here’s what fundraisers tell me they felt once they got the wealth screened data:
First, I think nonprofits really shouldn’t invest in wealth screening if they don’t have a plan for its use.
Why on earth would you buy the information without a plan to get the most out of it?
But, if you already took the plunge and you have wealth screened data “sitting on the shelf,” here’s what you can do to get tremendous value from it: Survey your wealth screened supporters.
By surveying them you’ll:
BASICALLY, SURVEYS HELP YOU GENERATE HIGHLY QUALIFIED LEADS!
You can learn more about the power of donor surveys with our ultimate guide to donor surveys.
So, do you have wealth screened data “sitting on the shelf”? If yes, let’s chat! We’ll be happy to show you how to get the most out of it at no cost to you.
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