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A chart from Third Sector’s Report
Thanks to Giving USA and Third Sector’s Gross Domestic Philanthropy report, we now know that the United States continues to be the most charitable nation on the planet. America’s individuals, estates, foundations, and corporations gave $373.3 billion dollars to charities last year. Almost 80% of that dollar amount came from individuals (including bequests).
So why then do so many fundraisers focus so much time, effort and expense on chasing dollars from foundations and corporations? Or worse… Pokemon Go.
Why do they shun the 80/20 rule?
I got so fed up about this last year that I wrote a very simple eBook packed with lots of charts and images. It’s titled: Fundraising Is Broken. You can read it in just a few minutes!
Now, I updated it and added some more insights. I hope you’ll grab a copy here. It’s free!!
Here’s just one of the charts from this report:
Recommendations:
>> How to generate more planned gifts with less money and reduced resources
>> Why failing to focus on major and planned gifts can be so dangerous
LEAVE YOUR COMMENTS BELOW AND/OR SHARE THIS WITH YOUR PEERS!
Get the book!
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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Greg–
You are 100%–not just 80%–correct. In fact, the bulk of the foundations are family foundations and could be treated as individuals. These funders account for at least half of the foundations 15.7% of the philanthropic pie.
Keep banging the drum!
Will do David! And thanks for subscribing to my blog!!