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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Third sector's ranking

A chart from Third Sector’s Report

Thanks to Giving USA and Third Sector’s Gross Domestic Philanthropy report, we now know that the United States continues to be the most charitable nation on the planet.  America’s individuals, estates, foundations, and corporations gave $373.3 billion dollars to charities last year. Almost 80% of that dollar amount came from individuals (including bequests).
So why then do so many fundraisers focus so much time, effort and expense on chasing dollars from foundations and corporations? Or worse… Pokemon Go.
Why do they shun the 80/20 rule?
I got so fed up about this last year that I wrote a very simple eBook packed with lots of charts and images. It’s titled: Fundraising Is Broken. You can read it in just a few minutes!
Now, I updated it and added some more insights. I hope you’ll grab a copy here. It’s free!!
Here’s just one of the charts from this report:
Focus on the easy money


>> How to generate more planned gifts with less money and reduced resources
>> Why failing to focus on major and planned gifts can be so dangerous


2 responses to “Focus!”

  1. Greg–
    You are 100%–not just 80%–correct. In fact, the bulk of the foundations are family foundations and could be treated as individuals. These funders account for at least half of the foundations 15.7% of the philanthropic pie.
    Keep banging the drum!

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