Top 10 reasons major and planned gift officers fail to generate results

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

# 10. Too much rapport building (not enough alignment of organizational needs with donor passions and interests)
# 9. Talking too much; listening too little (“show up and throw up fundraising“)
# 8. Absence of a seriously effective, proven plan/process that gets results
# 7. Inability to unearth and connect deeply with donor wants, needs and desires
# 6. Lack of urgency
# 5. Over-investment in unqualified opportunities
# 4. Poor time management (too much time in the office attending meetings)
# 3. Lack of motivation (perhaps looking for another job)
# 2. Call reluctance (which means they are actually in the wrong job)
# 1. Leadership “doesn’t get it”

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6 years ago

All of the above right on target
That is your new product name “TargetSmart” for major gift officers.

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