Top 10 reasons major and planned gift officers fail to generate results

# 10. Too much rapport building (not enough alignment of organizational needs with donor passions and interests)
# 9. Talking too much; listening too little (“show up and throw up fundraising“)
# 8. Absence of a seriously effective, proven plan/process that gets results
# 7. Inability to unearth and connect deeply with donor wants, needs and desires
# 6. Lack of urgency
# 5. Over-investment in unqualified opportunities
# 4. Poor time management (too much time in the office attending meetings)
# 3. Lack of motivation (perhaps looking for another job)
# 2. Call reluctance (which means they are actually in the wrong job)
# 1. Leadership “doesn’t get it”

Do you want to be better and smarter? Get an advanced understanding of your fundraising today!

fundraising report card

Notify of

1 Comment
Newest Most Voted
Inline Feedbacks
View all comments
7 years ago

All of the above right on target
That is your new product name “TargetSmart” for major gift officers.

Get smarter with the SmartIdeas blog

Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!