The private sector knows all about responding to leads. They know that:
Yet, in the nonprofit sector fundraisers don’t seem to care as much about generating leads or responding to them. I say this because very few nonprofits make it easy for donors to become leads. They make it a challenge to contact real people. They rarely have “Chat Now” tools online. They don’t post staff telephone extensions online. The list goes on.
How much money do you think your organization could raise if it developed more effective and fluid two-way communication channels that facilitated giving (especially for high-value donors)?
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