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How fast do you respond to your major and planned gift donors' needs?
The private sector knows all about responding to leads. They know that:
- The odds of calling to contact a lead decrease by over 10 times in the 1st hour.
- The odds of calling to qualify a lead decrease by over 6 times in the 1st hour.
- After 20 hours every additional dial their salespeople make actually hurts your ability to make contact to qualify a lead.
- The odds of contacting a lead if called in 5 minutes versus 30 minutes drops 100 times. The odds of qualifying a lead if called in 5 minutes versus 30 minutes drops 21 times.
Yet, in the nonprofit sector fundraisers don’t seem to care as much about generating leads or responding to them. I say this because very few nonprofits make it easy for donors to become leads. They make it a challenge to contact real people. They rarely have “Chat Now” tools online. They don’t post staff telephone extensions online. The list goes on.
How much money do you think your organization could raise if it developed more effective and fluid two-way communication channels that facilitated giving (especially for high-value donors)?
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Get the book!
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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