Pokemon Go is a shiny object. A time waster for a fundraiser seeking serious results. It focuses on the lowest rung of the ladder. DO NOT chase it!
Instead, redirect the time you might invest in Pokemon Go and, instead, “go” see half a dozen very important major donors, “go” visit your wealthiest legacy society members, and “go” reshuffle your Major Gift Officers’ caseloads to optimize them for results.
Do just about anything else that will truly move the needle! But for heaven’s sake, do not run around chasing this fad!
Folks, if you want to build “awareness”, go ahead and play around with this fad. But if you want to build serious success, focus on the 80/20 rule… focus on your major and legacy donors. Make them feel good. Educate them. Inspire them. Collaborate with them. Advise them.
“GO” see them.
Let’s play “Fundraiser GO” instead of Pokemon Go. Tweet this!
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