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6 big recommendations from Abila's donor loyalty study about content
“Content is money!” That’s what Abila says.
Here are 6 big recommendations from Abila’s donor loyalty study:
1. Spend time on content and your content strategy:
Donors are turned off by poor content, which may cause them to stop giving to your organization. Make it easy to understand, highly personalized, and relevant.
2. Show impact:
Weave it into all of your communications content.
3. Integrate and collaborate:
Work with your volunteers, program staff, finance team, or other departments to find content that tells interesting stories about your mission and its impact.
4. Ditch the newsletter:
I don’t agree with this one so much. But I will concede that donors do want “short, consumable, personalized content instead of generic, one-size-fits-all newsletters.” Make them personalized, relevant and real.
5. Get personal:
Donor relationships are much like social and family relationships. It’s ok to engage in a very personal way. It shows that you’re genuine.
6. Survey your donors:
This is my favorite. “Give them the opportunity to tell you where you may be missing the mark and what they would like to see.”
Here’s a link to the entire study.
SEE ALSO: 35 amazing ways to engage and involve your donors and supporters
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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
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