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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

engagement fundraising bookI love my staff!! They are so thoughtful!
They figured that some of our thousands of blog subscribers might want a super-concise book of my best blog posts. So, they went through all of my posts from 2015 and pulled the blog posts that generated the highest response rates from all of you. Then they separated them into three major categories:

  • Fundraising
  • Major gifts
  • Planned gifts

The result is an 85-page book with that’s really easy to read.
It’s available on Amazon for just $9.95 but for you, my loyal blog subscribers, I’d be happy to send you a copy for free. Just email me at info@imarketsmart.com.

Here are some other fundraising books I recommend:

>> The Fundraiser’s Guide to Irresistible Communications | Authored by Jeff Brooks
>> Rainmaking: The Fundraiser’s Guide to Landing Big Gifts | Authored by Roy C. Jones and Andrew Olsen
>> Seeing Through a Donor’s Eyes | Authored by Tom Ahern


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Theresa Nagle
Theresa Nagle
6 years ago

Received it last week and it’s Great!! Easy to read and I’m seeing some of the more memorable blogs I’ve seen on your site (e.g., “Proof: High-Dollar Donors Are More Loyal . . . ” and “What Words to Use Instead of the Infamous ‘B-Word’ (Bequest).” Wonderful to have the collected ideas in handy book form! Thanks!!

6 years ago
Reply to  Theresa Nagle

Hooray! Glad to hear you are getting a lot out of it.

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