"Dear donor, you rock! Here's why…" Jeff Brooks' powerful donor outreach formula

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

donor outreach formula
If you want to know how to communicate with your donors, I strongly recommend you listen to whatever Jeff Brooks says.

Jeff is the Creative Director at TrueSense Marketing, the company “that believes in heroes.” He is also the author of the Future Fundraising Blog, some terrific books, and he hosts the Fundraising is Beautiful Podcast (with my friend Steven Screen at the Better Fundraising Co).
Jeff recently came up with a brilliant, simple guideline to help you keep your donor communications on-track every time. Here it is:
Dear Donor, 
You rock! Here’s why…
In their recent Podcast, Jeff and Steven explain what they mean. It’s a short episode. Only about 5 minutes. But if you don’t have time for that, just apply the following to your communication efforts:
Dear Donor, = Make sure you sound like you are talking to one person with great affection in your outreach
You rock! = Give the one person all the credit for everything your organization did, does and will do on their behalf
Here’s why… = Entwine them with your mission and brand by telling them a real success story that occurred thanks to them, the dear donor

Brilliant! Simple. Tattoo it on your hand!

Would you like to learn more about how to write appeal letters that raise money? Discover everything you need to know in our FREE guide.
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SEE ALSO: How a Donor Communications Program Keeps Donors Giving and Giving

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