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Face it, you are competing with about 1 million other worthy organizations around the United States. But you can win! The most competitive for-profit businesses compete… Read More
People need something about which they can be hopeful. Therefore, your marketing should position your organization as a beacon of hope. But be careful. Too… Read More
If you don’t test your marketing, you’ll end up with a bunch of politicians trying to get their ideas in place. If you do… Read More
Last week I spoke at an Institute of Fundraising event (London) about my favorite topic: “Engagement Fundraising.” Shortly after, my new friend from across the pond,… Read More
Mass direct mail appeals = Interruption fundraising Unsolicited telemarketing = Interruption fundraising Spam email blasts = Interruption fundraising Informative Webinars = Engagement fundraising Tours or… Read More
In 1906 an Italian economist named Vilfred Pareto discovered that 80% of the land in Italy was owned by 20% of the people. He further… Read More
I donate. Not because fundraising is my business but, rather, because it’s part of “who I am”. It’s part of my religion. And, it’s part of… Read More
We examined 55,353 donor responses to our clients’ online planned giving engagement offers and here are the results of the self-reported ages of those donors/respondents…. Read More
This is not a scientific study by any means. When people want to download our reports or sign up for our Webinars they fill out… Read More
For marketing campaigns, I’m not a huge fan of big statistics and charts as a method for inspiring donations. Instead, I tell our clients to… Read More
George Washington famously said, “It’s better to be alone than in bad company.” I agree. Here’s a neat list from chiefmartec.com of 1,000 marketing technology firms serving… Read More
Echo chambers are dangerous places. Information, ideas, and beliefs are amplified and reinforced in echo chambers. The repetition inside these kinds of enclosed systems is… Read More
Let’s not forget that all of us must aim to be master facilitators. We need to help people put their money to use in a… Read More
Whether you are sitting face-to-face with your supporter or are using a photograph in your marketing campaign, make sure you or the person in the… Read More
Before I begin today’s rant, I want to point out that I think fundraisers have incredibly difficult jobs. The challenges are immense. You have to… Read More
This is a pretty good place to go if you like to read about nonprofit marketing and fundraising. It’s an “aggregator” of blogs. Check it… Read More
Author and consultant Susan Howlett says, “We spend too much time asking people for money and not enough time engaging people deeply in our work.”… Read More
On page 6 of Penelope Burk’s new book titled Donor-Centered Leadership lies a startling little statistic. “Among donors who have assigned a bequest in their… Read More
Remember the old days? You’d cold call a donor to set up a meeting at breakfast, lunch or dinner by saying, “I’d like to update… Read More
In our group on LinkedIn (Smart Major Gift Marketers), someone was looking for heartfelt, personal examples of major donor acknowledgement letters. I responded by providing… Read More
Many legacy commitments never actually turn into gifts. So measuring which planned giving metrics will be more helpful and accurate instead of “proof” of legacy… Read More
Ok. I admit it. This is a promotional post. I’m trying to grow my blog list. I think the information is pretty dandy. Do you?… Read More
Michael Rosen and some others contributed to this article on my group on LinkedIn (Smart Planned Giving Marketers). I thought the information was very smart… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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