This is not a scientific study by any means. When people want to download our reports or sign up for our Webinars they fill out a form. Included in the form is a question that asks, “What is the size of your planned giving marketing budget?”
Here are the results of 272 responses from people who identified themselves as having worked at a college or university.
How does your planned gift marketing budget compare?
Notice that 31% of colleges or universities have planned giving marketing budgets that exceed $100,000 per year. Don’t forget that your organization is likely competing with them for legacy dollars.
Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!