How Does Your Planned Gift Marketing Budget Compare With This Chart?

This is not a scientific study by any means. When people want to download our reports or sign up for our Webinars they fill out a form. Included in the form is a question that asks, “What is the size of your planned giving marketing budget?”
Here are the results of 272 responses from people who identified themselves as having worked at a college or university.
How does your planned gift marketing budget compare?
Notice that 31% of colleges or universities have planned giving marketing budgets that exceed $100,000 per year. Don’t forget that your organization is likely competing with them for legacy dollars.
Key Findings

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