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The 3 Buckets of Donor Engagement
Author and consultant Susan Howlett says, “We spend too much time asking people for money and not enough time engaging people deeply in our work.”
Bucket #1- Easy tasks that can be done by anyone [even simple tasks like setting up chairs prior to an event]
Bucket #2- Inviting people into deeper conversations about our work [such as having donors study a particular subject and then having a discussion about it in one donor’s living room]
Bucket #3- Asking people to think with us and become experts on our behalf [in highly focused Webinars, personalized strategic events, focus groups or surveys]
When supporters help they get happy and you raise more money! Good stuff!!
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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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