The 3 Buckets of Donor Engagement

MarketSmart characters
MarketSmart lightbulb icon

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

3 buckets for engagement fundraising
Author and consultant Susan Howlett says, “We spend too much time asking people for money and not enough time engaging people deeply in our work.”
Bucket #1- Easy tasks that can be done by anyone [even simple tasks like setting up chairs prior to an event]
Bucket #2- Inviting people into deeper conversations about our work [such as having donors study a particular subject and then having a discussion about it in one donor’s living room]
Bucket #3- Asking people to think with us and become experts on our behalf [in highly focused Webinars, personalized strategic events, focus groups or surveys]
When supporters help they get happy and you raise more money!  Good stuff!!
Tweet This

Notify of
Inline Feedbacks
View all comments
Get smarter with the SmartIdeas blog

Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!