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Politicians vs. Fundraisers
If you don’t test your marketing, you’ll end up with a bunch of politicians trying to get their ideas in place.
If you do test your marketing, you’ll end up with a bunch of fundraisers trying to change the world.
I think the world needs more fundraisers and less politicians.
You can quote me on that!
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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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I agree–fewer, or no, politicians. Results talk, opinions walk.