We use cookies to ensure that we give you the best experience on our website. By continuing to use this site, you agree to our use of cookies in accordance with our Privacy Policy.
Privacy Overview
Login
Your Role
Challenges You Face
results
Learn
Resources
Company
Are You Interrupting Your Donors or Engaging With Them?
Mass direct mail appeals = Interruption fundraising
Unsolicited telemarketing = Interruption fundraising
Spam email blasts = Interruption fundraising
Informative Webinars = Engagement fundraising
Tours or personal meetings = Engagement fundraising
Interactive widgets = Engagement fundraising
LIKE THIS BLOG POST? PLEASE SHARE IT AND/OR SUBSCRIBE
Get the book!
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
Get smarter with the SmartIdeas blog
Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!
While I think that I understand the distinction between engagement and interruption fundraising, I am not sure that I understand all the distinction with in the tactics listed.
Being from a large organization that utilizes Direct Mail effectively (i.e., we are sensitive to donor needs and, therefore, we provide options to donors to modify the traditional “carpet bombing” approach), we rely upon direct mail for the lion’s share of the annual fund. Further, email blasts (sending email without donor permission) and telemarketing (calling to shake the wallets of donors) are not part of our ongoing fundraising efforts.
That being said, we have stepped up one of the three engagement pieces listed (tours). We had a discussion about widgets at our monthly department meeting, so our Social Media Director is taking the lead there. Webinars are a challenge for my discipline: Planned Giving. We understand that we can reach around the Division effectively, but we are not sure of the response level. OTOH, we could look at some kind of webinar (live or on demand) that would address Financial Professionals.
My questions:
Who out there has effectively used widgets?
Who out there has effectively used webinars? (Audience, provider, content, etc.)
Thanks for making me think on a Thursday!
Art
Hi Art-
I think I owe you a call since our last “chat” when Greg Lassonde connected us.
The answer is…. drum roll please…. MarketSmart. 🙂 I can show you when you have some time. I think I showed Tim more.
Off the top of my head, some organizations doing great stuff are:
– City of Hope
– The Humane Society
– Charity Water
I believe: If you are not actively seeking out ways to replace interruption tactics (including direct mail) right now… you will someday. The question is… when? To me, you can’t start too soon.
While I think that I understand the distinction between engagement and interruption fundraising, I am not sure that I understand all the distinction with in the tactics listed.
Being from a large organization that utilizes Direct Mail effectively (i.e., we are sensitive to donor needs and, therefore, we provide options to donors to modify the traditional “carpet bombing” approach), we rely upon direct mail for the lion’s share of the annual fund. Further, email blasts (sending email without donor permission) and telemarketing (calling to shake the wallets of donors) are not part of our ongoing fundraising efforts.
That being said, we have stepped up one of the three engagement pieces listed (tours). We had a discussion about widgets at our monthly department meeting, so our Social Media Director is taking the lead there. Webinars are a challenge for my discipline: Planned Giving. We understand that we can reach around the Division effectively, but we are not sure of the response level. OTOH, we could look at some kind of webinar (live or on demand) that would address Financial Professionals.
My questions:
Who out there has effectively used widgets?
Who out there has effectively used webinars? (Audience, provider, content, etc.)
Thanks for making me think on a Thursday!
Art
Hi Art-
I think I owe you a call since our last “chat” when Greg Lassonde connected us.
The answer is…. drum roll please…. MarketSmart. 🙂 I can show you when you have some time. I think I showed Tim more.
Off the top of my head, some organizations doing great stuff are:
– City of Hope
– The Humane Society
– Charity Water
I believe: If you are not actively seeking out ways to replace interruption tactics (including direct mail) right now… you will someday. The question is… when? To me, you can’t start too soon.