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Everyone knows that marketing and sales is a numbers game. But I bet your numbers are sloppy because your data is sloppy. Don’t feel bad. … Read More
People are mixed up about two very important words- success and achievement. A Thesaurus will tell you that success is achievement and achievement is success…. Read More
The Superbowl happened and the results are in. This year more marketers tried to infuse a multi-channel marketing approach into the Superbowl than in any… Read More
1- Offer no way to unsubcribe. 2- Make it really difficult to unsubscribe. 3- Try to trick people in one way or another. 4- Send… Read More
Reading time for this entry: Under 3 minutes. 1- Never start off by saying, “Hi. My name is (insert name the prospect could care less… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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