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3 Ways Your Nonprofit Can Compete Better
Face it, you are competing with about 1 million other worthy organizations around the United States. But you can win!
The most competitive for-profit businesses compete by doing the following and you should do the same:
1. Decomoditize
Be different. Then focus your promotions on your uniqueness. And finally, provide customer service for your supporters that reinforces your uniqueness with unsurpassed engagement experiences. Apple is just a computer company but they command higher prices because they do this so well.
2. Build an army of evangelists
Use your happy customers (supporters) to help promote your organization. Be actively engaged with them through live streaming video, social media, mail and any other form of communication that is appropriate.
3. Have a loyalty program
Consider a formal loyalty program that gives incentives to do more business with you. Or, just deliver amazing customer service that makes the customer feel so special that he/she wouldn’t consider doing business with anyone else. For major donors and legacy society members, give them a V.I.P.-level engagement experience.
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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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