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To Build Trust, Make Sure Your Photos Make Eye Contact With Your Donors
Whether you are sitting face-to-face with your supporter or are using a photograph in your marketing campaign, make sure you or the person in the photograph look directly at your donor.
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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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You might like to read from Forbes, “The Power of Eye Contact: It’s a Myth” by Susan Adams (October, 2013). Perhaps not true in all cases.
Thanks so much Carolyn. I just read an article about it here: https://www.forbes.com/sites/susanadams/2013/10/02/the-power-of-eye-contact-its-a-myth/
I’m a big believer in testing everything. And Susan Adams clearly did a lot of testing. But I’m not convinced.
I had the same feeling after reading Daniel Pink’s book “Drive.” He basically said you can’t use a carrot or stick to motivate people. I have found that to only be true in certain circumstances. For many people carrots and sticks still work.
So I guess I’m saying that real world is much different than a lab and a professor testing students.
You might like to read from Forbes, “The Power of Eye Contact: It’s a Myth” by Susan Adams (October, 2013). Perhaps not true in all cases.
Thanks so much Carolyn. I just read an article about it here: https://www.forbes.com/sites/susanadams/2013/10/02/the-power-of-eye-contact-its-a-myth/
I’m a big believer in testing everything. And Susan Adams clearly did a lot of testing. But I’m not convinced.
I had the same feeling after reading Daniel Pink’s book “Drive.” He basically said you can’t use a carrot or stick to motivate people. I have found that to only be true in certain circumstances. For many people carrots and sticks still work.
So I guess I’m saying that real world is much different than a lab and a professor testing students.