On page 6 of Penelope Burk’s new book titled Donor-Centered Leadership lies a startling little statistic.
“Among donors who have assigned a bequest in their wills, only 4% say they were influenced to do so by a representative of the recipient charity.”
In other words, 96% of donors were NOT influenced by a representative of the recipient charity?
We all know that more donors give and give more generously if they are asked. So let’s get out there and ask!
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