Remember the old days? You’d cold call a donor to set up a meeting at breakfast, lunch or dinner by saying, “I’d like to update you on…” this or that.
Oops! I think that’s still going on in fundraising isn’t it?
I call those meetings “fishing expeditions”. I also call them “tremendous time sucks”!
There IS a better way. Take a look at the old model of selling in the commercial space versus the new model.
Isn’t it time for fundraisers to catch up and “live in the now”?
Isn’t it time fundraisers use technology to dramatically drive down the cost of fundraising while exponentially increasing results?
Stop cold-calling. Stop fishing. Instead, provide your major donors and legacy donors (and prospects) with awesome educational information, easy social networking access, and inspirational engagement opportunities.
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