results

Stop Fishing. Start Engaging.

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Remember the old days? You’d cold call a donor to set up a meeting at breakfast, lunch or dinner by saying, “I’d like to update you on…” this or that.
Oops!  I think that’s still going on in fundraising isn’t it?
I call those meetings “fishing expeditions”. I also call them “tremendous time sucks”!
There IS a better way. Take a look at the old model of selling in the commercial space versus the new model.
Isn’t it time for fundraisers to catch up and “live in the now”? 
Isn’t it time fundraisers use technology to dramatically drive down the cost of fundraising while exponentially increasing results?
Stop cold-calling. Stop fishing. Instead, provide your major donors and legacy donors (and prospects) with awesome educational information, easy social networking access, and inspirational engagement opportunities.
engagement is the future of fundraising

4 responses to “Stop Fishing. Start Engaging.”

  1. spot on, as usual, Greg…. and following your new model with First Time Donors is equally important… social networks work! Educate and engage ’em!

  2. spot on, as usual, Greg…. and following your new model with First Time Donors is equally important… social networks work! Educate and engage ’em!

  3. Greg Warner says:

    Thanks Marguerite.

  4. Greg Warner says:

    Thanks Marguerite.

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