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Stop Fishing. Start Engaging.
Remember the old days? You’d cold call a donor to set up a meeting at breakfast, lunch or dinner by saying, “I’d like to update you on…” this or that.
Oops! I think that’s still going on in fundraising isn’t it?
I call those meetings “fishing expeditions”. I also call them “tremendous time sucks”!
There IS a better way. Take a look at the old model of selling in the commercial space versus the new model.
Isn’t it time for fundraisers to catch up and “live in the now”?
Isn’t it time fundraisers use technology to dramatically drive down the cost of fundraising while exponentially increasing results?
Stop cold-calling. Stop fishing. Instead, provide your major donors and legacy donors (and prospects) with awesome educational information, easy social networking access, and inspirational engagement opportunities.
Get the book!
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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spot on, as usual, Greg…. and following your new model with First Time Donors is equally important… social networks work! Educate and engage ’em!
Thanks Marguerite.
spot on, as usual, Greg…. and following your new model with First Time Donors is equally important… social networks work! Educate and engage ’em!
Thanks Marguerite.