Proof That Older Donors Respond to Planned Gift Marketing Efforts Online (Using Engagement Fundraising Tactics)

We examined 55,353 donor responses to our clients’ online planned giving engagement offers and here are the results of the self-reported ages of those donors/respondents.
58% of the respondents are over 60!  
29% are over 70!!
 
If you are not using digital channels effectively to promote planned gifts, you’re either wasting money, missing the boat or both.
 
 
Key Findings
 

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Claire Meyerhoff
10 years ago

Good stuff!

Becky Carter
Becky Carter
10 years ago

Yes, Amen!

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