Stay Out of Echo Chambers

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

don't get stuck in echo chambersEcho chambers are dangerous places.
Information, ideas, and beliefs are amplified and reinforced in echo chambers. The repetition inside these kinds of enclosed systems is deadly to the soul and imagination because different or competing views get drowned out so easily (or are never allowed in).
I think too many fundraisers get stuck in echo chambers. They listen to the wrong people and follow the wrong advice. The consequences can be disastrous.
Pay attention to where you are and what you are hearing. If you find yourself in an echo chamber, get out. It’s easy. Just use your mind and follow your heart. 

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