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We Are Not On This List (And We Don't Care)
George Washington famously said, “It’s better to be alone than in bad company.”
I agree.
Here’s a neat list from chiefmartec.com of 1,000 marketing technology firms serving the commercial space. It’s crowded.
In 2007, when I had the idea for MarketSmart, I wanted my firm to be on a list like this. Today I’m thrilled that we’re NOT.
Instead, we prefer to swim alone. In front.
Scroll down past the crowded list of 1,000 marketing technology firms to see my list of marketing technology firms focused solely on “Engagement Fundraising“ for major and planned gifts. That’s the list we want to be on. Again, “It’s better to be alone than in bad company.”
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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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