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Employ donor surveys. Provide valuable engagement offers using the information you learned from the surveys (that way your offers will elicit responses— since you now… Read More
If your organization has 10,000 active donors, it’s very likely they’ll be categorized as follows: A small number will generate 80-90 percent of the revenue…. Read More
Doing the same thing wrong over and over doesn’t improve results. I noticed a comment on a LinkedIn post recently that said, “Ask, ask, and… Read More
If you’re stuck wondering how to involve your supporters with your mission, look no further. Here are 35 ideas from a stream of my consciousness…. Read More
You know major gift fundraising is a marathon, not a sprint. But your boss wants results now. So you screen your list for wealth. Or… Read More
I recently stumbled upon a neat paper titled Nostalgia: The Gift That Keeps Giving. Here’s a summary: Overview 1. Nostalgia is a very personal, social emotion that… Read More
I stumbled on an article written for stockbrokers (financial advisors) that I found interesting because it recounted the top three reasons why clients leave: Poor… Read More
In the for profit world they call it customer service. All of us get frustrated when we feel slighted or disrespected. Yet, sadly, nonprofits are… Read More
Here are some of the thoughts crossing your donors’ minds while you’re asking them to support your cause: Will they say thank you or just… Read More
I simply love inspirational quotes. Here’s one I recently came across from Thomas Edison. He once said, “The successful person has a habit of doing… Read More
Supporters give to satisfy a need. Supporters give because they trust your organization to satisfy that need. Supporters give because they see you, your colleagues,… Read More
No. Sorry. It isn’t. For example, if you search for environmental organizations on Wikipedia, you’ll find the following list: Why should anyone make a major gift… Read More
These days you can’t be average. Average efforts deliver average results. If you want to raise more major gifts and generate planned gifts: Be exceptional… Read More
Last summer I wrote a very thorough post titled: How To Structure and Staff Your Planned Giving Department for the 21st Century. Ever since I’ve… Read More
STEP 1- Find out who has a donor-advised fund (among your supporters, advocates, donors, members, alumni, subscribes, etc.) 80% of your problem will be solved… Read More
Funny thing about fundraising is that it all boils down to this: Making sure that your supporters feel good! I know, I know. In the… Read More
Here are 5 videos for promoting legacy giving. According to LegacyVoice these 5 are the best. I’m not so sure about that. But I do applaud… Read More
Over the summer I was admonished by an “expert” in the field. I’m used to it by now. I’ve been helping nonprofits (instead of private sector… Read More
Safety in numbers. Not all that long ago, humans lived in tribes and clans for safety. So, today, it’s no surprise that people still maintain… Read More
People are more likely to be persuaded by people we like. So, no matter how worthy your cause is, if your supporters don’t like you,… Read More
You might have known that Oprah was a philanthropist; but did you know why? Most people think they know Oprah Winfrey, one of the richest self-made… Read More
In January, Inside Philanthropy interviewed legendary fundraiser Jerold Panas to discover his secrets of attracting wealthy supporters. Here’s his list: It isn’t about your organization… Read More
Thanks to the Education Advisory Board, we now know what the ideal major gift officer looks like. Their Advancement Forum sought to understand what makes… Read More
Recently I was reminded of a blog post I wrote four years ago that got a lot of attention. Some of the reactions were not so kind…. Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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