Imagine: One extra call each day.

MarketSmart characters
MarketSmart lightbulb icon

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

I simply love inspirational quotes. Here’s one I recently came across from Thomas Edison. He once said, “The successful person has a habit of doing the things failures don’t like to do.”

That led me to think about calling donors.

Perhaps its not that we dislike calling donors. In fact, for many, it’s their favorite thing to do. But finding the time to do it is always a challenge. Obstacles get thrown in our way each day almost every hour or even every minute.

But what would happen if your organization reached out and made just one more telephone call each day to a donor? To say thank you. To hear what they have to say. To ask advice. Or, to ask for more support.

Multiply that by about 200 days (business days) in the year. Multiply that by 2 staff members. Now 4. Now 10. Success isn’t about big ideas or big strategy meetings. Success comes from doing the little things right, consistently, day in and day out. Success comes from doing things that failures don’t like to (or can’t) do.

Why not try to make just one more call today? Just imagine…  that one call might be the icing on the cake that inspires a huge planned or major gift.


Related Posts:

>>Top 10 reasons why gift officers won’t make outbound calls to donors
>>Are you a piñata fundraiser?


Leave a Reply

Your email address will not be published. Required fields are marked *

Get smarter!
Get smarter with the SmartIdeas blog

Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!