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The simplest and most effective 5-step major gift and planned gift marketing strategy ever
- Employ donor surveys.
- Provide valuable engagement offers using the information you learned from the surveys (that way your offers will elicit responses— since you now know what your prospects want/desire)
- Use technology that tracks and captures their online engagements (clicks, downloads, etc.)
- Use technology that “drips” highly relevant, personalized cultivation communications to each prospect based on how they have interacted online and offline in the past. Also pay attention to what they have said when responding to the donor surveys.
- And, most important, use technology that scores each prospects engagement, passion, and likelihood to make a major gift based on 20 years of research data.
If your marketing strategy doesn’t include these steps, you are probably costing your organization a lot of money. Don’t you owe it to your supporters to steward their funds by cutting costs while raising more money more efficiently?
GET A DEMO AND WE’LL SHOW YOU HOW PEOPLE JUST LIKE YOU ARE SUCCEEDING WITH THIS 5-STEP STRATEGY
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Get the book!
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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Okay. I’ll bite. What’s the 6th step?
🙂
Whoops! It’s supposed to be 5. Thanks for catching that David.