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The simplest and most effective 6-step major gift and planned gift marketing strategy ever

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

1. Employ donor surveys.
2. Provide valuable engagement offers using the information you learned from the surveys (that way your offers will elicit responses— since you now know what your prospects want/desire)
3. Use technology that tracks and captures their online engagements (clicks, downloads, etc.)
4. Use technology that drips highly relevant, personalized cultivation communications to each prospect based on how they have interacted online and offline in the past. Also pay attention to what they have said when responding to the donor surveys.
5. And, most important, use technology that scores each prospects engagement, passion, and likelihood to make a major gift based on 20 years of research data.
 
If your marketing strategy doesn’t include these steps, you are probably costing your organization a lot of money. Don’t you owe it to your supporters to steward their funds by cutting costs while raising more money more efficiently?
 
GET A DEMO AND WE’LL SHOW YOU HOW PEOPLE JUST LIKE YOU ARE SUCCEEDING WITH THIS 6-STEP STRATEGY
 

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