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The top 3 kinds of emails your donors want to receive from you

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Marketing Sherpa frequently delivers fantastic research right to your inbox for free (if you sign up for it).
Here you’ll find their latest findings on the types of emails your donors want to receive from you. It’s really interesting that the top 3 are emails you should be sending. Yet, sadly, many nonprofits fail to do so.
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