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The top 3 kinds of emails your donors want to receive from you
Marketing Sherpa frequently delivers fantastic research right to your inbox for free (if you sign up for it).
Here you’ll find their latest findings on the types of emails your donors want to receive from you. It’s really interesting that the top 3 are emails you should be sending. Yet, sadly, many nonprofits fail to do so.
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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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