Here are some of the thoughts crossing your donors’ minds while you’re asking them to support your cause:
Bottom line: Your supporters will think to themselves, “What will happen if I give them my money?” You need to answer those questions before they give to assure them that they are making a wise decision. Then, after they give, you better make good on your promises. If you don’t, they’ll feel donor remorse and you’ll lose donors.
Got some other thoughts you believe they might have? Please add to my list.
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