So I’m out having lunch with one of my fellow CEO buddies. I do that a lot. It’s very lonely being a CEO so I like to get together for breakfast, lunch, or dinner with my pals so we can blow off steam and share fresh ideas.
He sends his kids to private school and he figured he’d ask me a question about fundraising since that sort of thing is right up my alley.
“Does shame work as a fundraising tactic?” he asked.
“Wow!” I said. “No, of course not!”
Then, he told me that his kids’ private school knows no other tactic. Here’s how they shame him repeatedly:
“Holy cow! Is all that really happening?” I asked.
“Yep.” He replied. “I figured it must be effective. Otherwise, why would they do it?”
I asked, “How does all that make you feel?”
He shrugged his shoulders and said, “LIKE CRAP!”
Good grief! If you are employing these tactics, stop! Stop shaming your supporters!
>> It’s Shameful to Shame a Major Donor
>> Words that Work 2: The Phrases that Encourage Planned Giving
Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!
Wow, It is surprising that fundraisers, let alone a school, would use this as a tactic, it seems like it’s against the sentiment of charitable giving and wouldn’t give a good impression to the children. It’s a shame these tactics are seen as reasonable!