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Is your nonprofit organization really that special?

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

No.

Sorry. It isn’t.

For example, if you search for environmental organizations on Wikipedia, you’ll find the following list:

List of environmental nonprofits

Why should anyone make a major gift or plan a legacy gift for your organization?

What makes your nonprofit different?

Engagement!

That’s what your answer should be.

If your organization engages and involves your supporters more often and better than the others, they will choose your organization over others again and again. It ain’t rocket science!

Sometimes simplicity is the ultimate sophistication.
 

Related Posts:

>>A challenge for the fundraisers of the world …
>>12 astounding ways engagement fundraising can help you right now
 

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