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Prospective donor buys into your mission Has a clear understanding of the future needs of your organization Sees the organization as a good investment because… Read More
“Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree.” – Martin Luther “A… Read More
So somebody was interested in learning more about how to update their will. You know because they sent in a reply form from one of… Read More
Now that I have your attention, I’m actually going to tell you that the problem with planned giving websites doesn’t begin with the words. It… Read More
The opportunities for building awareness for your planned giving program are all around you. Put these words everywhere you possibly can: Please consider leaving {your… Read More
On a listserve recently there was a discussion about what you can expect from email marketing in planned giving marketing. I can tell you that,… Read More
When you boil it all down, there are really just 4 types of givers you need to understand for your fundraising efforts. 1- Impulse givers…. Read More
There’s a lot to discuss when it comes to newsletters for planned giving marketing. A personalized, relevant planned giving newsletter First, can we agree that… Read More
I think we should avoid the term “planned giving” in our marketing materials and communications. Donors just don’t understand that phrase. According to Larry Stelter’s… Read More
Pulling the best list for planned giving marketing is not easy. Planned giving targets are not the same as major gift targets. They are unique… Read More
Let’s face it. Marketing has changed. The old rules don’t work today and the Internet has proven to be a powerful marketing tool. Although many… Read More
Let’s look at the five-step process individuals take before they reach a decision to leave a gift . 1- Attention Simply stated, you cannot get… Read More
A great deal of confusion surrounds whom you should approach for planned gifts. So let’s begin by defining the types of people you will find… Read More
A friend of mine went to a really large public university. He heard about our SmartGiftmaker and told me I should call someone at his… Read More
The National Committee on Planned Giving* found: that most donors first make a will at age 44 the average age of their first charitable bequest… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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