We use cookies to ensure that we give you the best experience on our website. By continuing to use this site, you agree to our use of cookies in accordance with our Privacy Policy.
Privacy Overview
Login
Your Role
Challenges You Face
results
Learn
Resources
Company
3 simple steps to get more money from donor-advised funds (DAF's)
STEP 1- Find out who has a donor-advised fund (among your supporters, advocates, donors, members, alumni, subscribes, etc.)
80% of your problem will be solved once you have that list. MarketSmart helps hundreds of nonprofits get this information (which you can’t buy from a wealth screening company).
STEP 2- Engage with the people that have a donor-advised fund
Make sure your outreach is personalized and relevant. Align your mission and programs with their philanthropic interests. Remind them that they can be a hero in their own life story. Make it easy! Make suggestions for how they might want to use their DAFs. Here’s a cheat sheet on the topic.
STEP 3- Ask
Employ a hard ask by simply saying, “Have you ever considered using your donor-advised fund to support _________?”
Or, use a soft ask by making suggestions for how they might want to use their DAF. Again, use this cheat sheet.
BONUS: Remember to say ‘thank you’, show proof impact and make them feel good.
Related Posts:
>>Why I don’t cry foul when I hear how much money sits in DAFs
>>Podcast Episode: Donor-Advised Funds (Episode 12, Season 1 – Engagement Fundraising)
LIKE THIS BLOG POST? LEAVE YOUR COMMENTS BELOW AND/OR SHARE IT WITH YOUR PEERS!
Subscribe
Login
0 Comments
Get the book!
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
Get smarter with the SmartIdeas blog
Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!