Even fundraisers can "get schooled" by a 4th-grade teacher

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

These days you can’t be average. Average efforts deliver average results.
If you want to raise more major gifts and generate planned gifts:

  1. Be exceptional
  2. Be innovative
  3. Deliver more value than is expected of you
  4. Use new media channels
  5. Deliver content that is entertaining and provides value
  6. Make your donors (or, in this case… 4th grade students) feel good

Take it from Mr. Reed, a first-year 4th-grade teacher in Chicago.
Check out the exceptional and innovative way he decided to welcome his students to his class.

What are you doing that is exceptional, innovative and delivers tremendous value for your donors?

Related Posts:

>> How your restaurant waiter can teach you about fundraising
>> What a terrific advertisement!


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Emily Capelle
Emily Capelle
4 years ago

LOVE LOVE LOVE!!! What a great video to share with donors – and prospective students/families!

Greg Warner
4 years ago
Reply to  Emily Capelle

Glad you liked it Emily.

Kaye Lyssy Berman
4 years ago

This was exceptionally inspirational for me today. Thanks for sharing!

Greg Warner
4 years ago

Yay! Thanks for reading my blog Kaye!

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