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Even fundraisers can "get schooled" by a 4th-grade teacher
These days you can’t be average. Average efforts deliver average results.
If you want to raise more major gifts and generate planned gifts:
- Be exceptional
- Be innovative
- Deliver more value than is expected of you
- Use new media channels
- Deliver content that is entertaining and provides value
- Make your donors (or, in this case… 4th grade students) feel good
Take it from Mr. Reed, a first-year 4th-grade teacher in Chicago.
Check out the exceptional and innovative way he decided to welcome his students to his class.
What are you doing that is exceptional, innovative and delivers tremendous value for your donors?
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LEAVE YOUR COMMENTS BELOW AND/OR SHARE THIS WITH YOUR PEERS!
Get the book!
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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LOVE LOVE LOVE!!! What a great video to share with donors – and prospective students/families!
Glad you liked it Emily.
This was exceptionally inspirational for me today. Thanks for sharing!
Yay! Thanks for reading my blog Kaye!