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I love Shark Tank, the reality TV show that features a panel of potential venture capitalists (“sharks”) evaluating aspiring entrepreneurs product/business ideas. I watch it… Read More
Recently, my friends at Veritus Group (led by two industry icons— Richard Perry and Jeff Schreifels) determined the following: – Organizations WITHOUT a mid-level giving program… Read More
Here are six of the biggest reasons why you don’t get enough major gifts from people with capacity: Your capable donors, supporters, advocates, staff, and… Read More
2017 MAJOR GIFTS FUNDRAISING BENCHMARK SURVEY The purpose of this survey: To help you improve your major gifts strategy through industry benchmark comparisons and evidence-based… Read More
1. 3% of U.S. Households are responsible for 67% (2/3) of all household charity (This is according to the 2011 Bank of America Study of… Read More
1. 3% of U.S. Households are responsible for 67% (2/3) of all household charity (according to the 2011 Bank of America Study of High Net… Read More
So you want to know the real reason why people make major gifts and bequests? Ok. But first, I must share a quote. Confucius once… Read More
Your supporters want something in exchange for their cash. But, many nonprofits just don’t give. This problem made us come up with a simple methodology that… Read More
Nothing. Well… almost nothing. Here’s what your major gifts department can learn. 1. The ice bucket challenge is an awareness and fundraising strategy that… Read More
Crowdfunding is growing. In 2012, the amount of funds raised from this amazing technological innovation hit $2.7 billion (yes, with a “b”). That was an… Read More
Video is powerful. 45.4% of the American population watches at least one online video a month Consumers watched over 48 billion online videos in July… Read More
So many nonprofits seeking major gifts keep doing what they’ve been told by the so-called experts, consultants, and traditionalists. Ask, ask, ask. Keep your metrics… Read More
Why do too many major donor prospects not give, or give far less than their giving capacity? One of the main reasons is because they… Read More
This is part 3 of 3 in a series. For the first post, go here and for the second post, go here. 5. Engage and offer,… Read More
This is part 2 of 3 in a series. For the previous post, go here. 3. Kill self-doubt Some in your organization might be saying… Read More
1. Don’t Panic It’s the first rule of crisis management. When we panic we make bad decisions. Many of us have been facing closures, lockdowns… Read More
For decades, it’s been abundantly clear that a very small number of people have been and continue to be responsible for most of the money… Read More
Before we get into these 7 major principles for major gift fundraising (including planned gifts), let’s review some neat stats first. In the United States,… Read More
In most cases I don’t recommend doing so. Instead, I think you should piggyback on your organization’s existing social media. They’ve already got the “likes”…. Read More
Don’t get tricked into measuring meaningless stats. Here are the 4 email metrics that matter most for major and legacy gift marketing: 1- Click-thru rates… Read More
You know that feeling when you’re talking to someone, and you realize they’ve already made up their mind about you? It happens in dating, in… Read More
Planned gifts often constitute some of the biggest gifts charities ever receive. But winning them requires you to make the donor think about their own… Read More
The usual methods for identifying and qualifying major donors are costing your organization huge amounts of money if you are relying too much on them…. Read More
You know they’re in there, somewhere in your donor database. You just need to find them – those small donors who could turn into major… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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