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You know they’re in there, somewhere in your donor database. You just need to find them – those small donors who could turn into major… Read More
Your biggest major donors simply cannot be treated like all your other donors. If you’re like most mid-size and larger nonprofits, they are funding the… Read More
AI and machine learning are the new buzzwords in the prospect identification field proposing yet another solution to the challenge of building caseloads of major… Read More
At some point in your engagement with donors and supporters there comes a magical moment when you realize a person trusts you. At that moment,… Read More
Making outreach to major donor prospects requires a set of skills that too often get shoved to the back burner. And yet, outreach is one… Read More
Here’s the situation: You’ve been tasked with finding a fresh batch of potential major donors to engage. You’ve been given an arbitrary and unreasonably short… Read More
Why do gift officers quit their jobs so frequently? Gift officer turnover is holding so many nonprofit organizations back. And not just in terms of… Read More
Patience is powerful. When pursuing major gifts, it’s tempting to want to go fast, and to accept the first gift a donor offers. You don’t… Read More
One of the most overlooked secrets to getting wealthy people to commit to a major gift is to simply get them talking about their wealth…. Read More
If you’re a major gift officer, brace yourself, because this article might rile you up a bit. We’re going to expose some of the reasons… Read More
Let’s talk about wealth We want the donor to talk about assets. Why? Because 1. It creates a setting of wealth sharing. 2. It uncovers… Read More
Major gifts fundraising is about relationships. You know this, and it’s an easy truth to recite in a job interview. But actually developing positive two-way… Read More
You can have it easy, or you can have it bigger. But rarely can you have both. That’s the nature of major gifts fundraising. What… Read More
When gift officers try to reach out to supporters recently added to their caseloads, it’s usually tougher to get them to respond. This is true… Read More
Some gift officers have dozens of prospects in their caseloads. Others have over a hundred. Dunbar’s number aside, we all know it’s impossible to maintain… Read More
Like any other donors, wealthy donors want to give. But when wealthy donors give, it’s usually a major gift, meaning it’s a big number. And… Read More
Newly Wealthy Donors Aren’t Anything Like Donors Who Come from Families with Generational Wealth They have different world views, different perspectives about money, work, and… Read More
What the heck am I talking about? Major gift fundraising communications (especially legacy gift marketing) tend to focus too much on showing supporters how they… Read More
“I’m interested in your story” Beginning a donor conversation by showing interest in their story works very well because people desperately want to be heard…. Read More
A debate has been growing in recent years regarding the practice of offering major donors the option of giving restricted gifts. A restricted gift is… Read More
You Might Be Wondering Why a Fundraiser Needs to Care About Archetypes. Fundraising is all about storytelling (and story listening). Sometimes a fundraising story will… Read More
Fundraising is not an operation. It’s a conversation. It’s a conversation that can either build or diminish trust. Trust is the cornerstone in the foundation… Read More
Teen Talk Barbie famously stated, “Math is hard.”[1] This may be particularly true in fundraising. Giving is motivated by social emotion. Triggering math, logic, error-detection thoughts can hurt. It… Read More
Gifts of wealth A donation comes from the intersection of motivation and cost. Most of this series focuses on the motivation side. But often the… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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