Smart Search

major gifts

MarketSmart characters
MarketSmart lightbulb icon
Your main website sucks at raising major gifts – and here’s why

Most nonprofits have very narcissistic websites that promote how great they are and how well suited they are to accomplish their mission. Sure, it’s true… Read More

How to understand your donor’s consideration process so you generate more major gifts

First things first. Too often fundraisers, board members, and nonprofit leaders spend way too much time thinking and talking about their organization’s or their employee’s… Read More

7 big ideas for raising ‘major gifts of assets’ right now from Dr. Russell James

A couple of weeks ago, my longtime friend Dr. Russell James presented his top recommendations for fundraisers to consider especially during the coronavirus era. If… Read More

10 Ways to Use Body Language to Close More Major Gifts

Almost 50 years ago, Albert Mehrabian figured out that our words matter least and our body language matters most in face-to-face communications.   His landmark… Read More

How to think about major gifts

Ditto! That’s all I can say when I read Veritus Group’s blog articles. Ditto! These guys (Richard Perry and Jeff Schreifels) totally ‘get’ it! For… Read More

The difference between goals vs. quotas for major gifts and planned gifts fundraisers

I am a big believer in setting goals with my staff, not administering quotas. When we sit down to set goals, I prefer to collaborate with my… Read More

Introducing the First Ever Major Gifts Fundraising Benchmark Study

Today, I’m thrilled to introduce the 2017 Major Gifts Fundraising Benchmark Study. The research was led by Melissa S. Brown and supported by the Association of Philanthropic… Read More

Recorded Webinar: How to Think About Major Gifts So You’ll Get More of Them

Thank you for your interest in our webinar featuring Jeff Schreifels of the Veritus Group Below, you will find the full webinar recording for your convenience. Click… Read More

How to Think About Major Gifts, So You’ll Get More of Them

In this presentation, fundraising guru, Jeff Schreifels, covers how to think strategically about soliciting major gifts so that they can make up a larger percentage of your organization’s annual donations. This presentation includes real-world examples, comprehensive research, and actionable ideas you can implement to raise more money right now.

3 Steps to More Major Gifts

Having issues viewing the image below? Click here LIKE THIS POST? SHARE IT WITH YOUR PEERS ON SOCIAL MEDIA!

How Colleges and Universities Are Using Donor Surveys to Raise More Major Gifts and Planned Gifts

In this presentation, MarketSmart CEO and Founder, Greg Warner, covers everything you need to know about how and why colleges and universities are using donor surveys to raise major gifts and planned gifts.

The most powerful motivators of major gifts and legacy gifts.

  RemembranceHonor Memorialize Pay tribute Fairness Right wrongs Give back HormonesOxytocin “the love hormone” Cortisol for focus Brain Neurons transmitting information Mirror neurons support empathy… Read More

14 things you must know about your donors to win major gifts (including planned gifts)

Here are 14 things you must know about your donors if you want to raise major and planned gifts (13 of which can be obtained from… Read More

How to Ask for Major Gifts…with the Donor’s Permission

In this presentation, the Founder & President of, Diane Remin, will cover everything you need to know about how to ask for major gifts so they can become a larger percentage of your organization’s annual donations. Discover how rewarding donor visits can be! Or simply attend to confirm whether or not you’re asking for gifts the right way. This presentation is designed for anyone who would like to be more comfortable asking a donor for a gift.

5 ideas you should share with supporters to close more year-end major gifts

Whenever I see articles about year-end major gifts, they always seem to say the same things such as, “Don’t forget to look at your list… Read More

What planned and major gifts officers can learn from Shark Tank

I love Shark Tank, the reality TV show that features a panel of potential venture capitalists (“sharks”) evaluating aspiring entrepreneurs product/business ideas. I watch it… Read More

How to calculate how much revenue you could have with a mid-level donor migration plan to inspire major gifts

Recently, my friends at Veritus Group (led by two industry icons— Richard Perry and Jeff Schreifels) determined the following: – Organizations WITHOUT a mid-level giving program… Read More

6 of the biggest reasons why you don't get enough major gifts from people with capacity

Here are six of the biggest reasons why you don’t get enough major gifts from people with capacity: 1.  Your capable donors, supporters, advocates, staff,… Read More

2017 Major Gifts Fundraising Benchmark Survey

2017 MAJOR GIFTS FUNDRAISING BENCHMARK SURVEY  The purpose of this survey: To help you improve your major gifts strategy through industry benchmark comparisons and evidence-based… Read More

3 reasons to focus on major gifts (including major legacy gifts)

1. 3% of U.S. Households are responsible for 67% (2/3) of all household charity (This is according to the 2011 Bank of America Study of… Read More

4 reasons to focus on major gifts (including major legacy gifts)

1. 3% of U.S. Households are responsible for 67% (2/3) of all household charity (according to the 2011 Bank of America Study of High Net… Read More

The Secret: Why People Really Make Major Gifts and Bequests

So you want to know the real reason why people make major gifts and bequests? Ok. But first, I must share a quote. Confucius once… Read More

Get Started with 3-to-1 Major Gifts Fundraising

Your supporters want something in exchange for their cash. But, many nonprofits just don’t give. This problem made us come up with a simple methodology that… Read More

What Can Your Major Gifts Department Learn From the ALS Ice Bucket Challenge?

Nothing. Well… almost nothing. Here’s what your major gifts department can learn.   1. The ice bucket challenge is an awareness and fundraising strategy that… Read More

Get smarter with the SmartIdeas blog

Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!