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The Worst Way to Start a Major Gifts Fundraising Call

“Is now a good time to talk?” This is one of the worst ways to start a call to schedule a visit (unless you know… Read More


What Dr. James means when he recommends you harness the power of storytelling in major gifts fundraising

Monomyth steps The “one big thing” in fundraising is always the same: Advance the donor’s hero story. The universal hero story, called the monomyth, includes… Read More


Why Tax Deductions for Major Gifts Matter to Wealthy Donors

A basic marketing precept is to “know your audience.” As a major gifts officer or fundraiser, your audience is wealthy donors. How well do you… Read More


How “Polite Persistence” Pays Off for Major Gifts Fundraisers

It took me 16 contacts over a 12-month period to get a visit scheduled with one couple. They then went on to give over $100,000…. Read More


How major gifts fundraisers should introduce themselves to donors

The universal hero story is attractive. This “monomyth” is “hard-wired into our psyches.”[1] In the donor’s hero story, the donor’s role as hero is compelling…. Read More


Why your greatest enemy in major gifts fundraising is the status quo

This challenge had me angry for more than a week… “Pharmaceutical sales reps have 15 meetings per day. Why can’t you?” Many years ago, I… Read More


How to Respond When a Major Gifts Prospect Says ‘No’ to Making a Gift

No matter how well your major gifts conversation goes, sometimes the prospect still turns down the opportunity to make a transformational gift. The question for… Read More


13 Reasons Why Donor Prospects Say ‘No’ to Major Gifts Proposals

Why Do Major Gifts Prospects Decide Not To Give? In the vast majority of situations where this happens, the reason is because the fundraiser failed… Read More


At last, the Not-So-Secret Formula for Raising Major Gifts

If you’re in the business of raising money for a cause, some on your staff (or your board) may have probably wondered, “What really leads… Read More


7 ‘Hire Me Now’ Traits of Highly Effective Major Gifts Officers

Hiring major gifts officers is hard. First, it’s just not an easy position to fill because there is a lot of turnover. But more than… Read More


The Next-Gen Major Gifts Fundraising Metrics Your Nonprofit Should Be Measuring

If you looked up suggestions for which major gifts metrics and KPIs your organization should be measuring, most of what you’d find would seem fairly… Read More


How to Lower the ‘Cost’ of Philanthropy So Your Supporters Donate Major Gifts of Assets

In fundraising, a gift results when motivation overcomes cost. Increasing motivation helps. So does lowering cost. These make the gift easier. But sometimes, these two processes conflict. Number problems… Read More


5 Strategies for Turning Smaller Major Gifts into Larger Ones

What’s the only thing better in fundraising than a major gift? A bigger major gift. If you’ve been reading this blog for a while, you… Read More


Top 10 Reasons Why Major Gifts Fundraisers Fire Their Employers

As a Major Gifts Fundraiser don’t you want to fire your employer at times? Here are my top 10 reasons why many do just that…. Read More


How marketing automation helps nonprofits raise more major gifts, planned gifts and mid-level gifts at lower cost

Quick review In my previous post I outlined the reasons why nonprofit fundraising operations need marketing automation so they raise money more cost-efficiently. In this… Read More


Your main website sucks at raising major gifts – and here’s why

Most nonprofits have very narcissistic websites that promote how great they are and how well suited they are to accomplish their mission. Sure, it’s true… Read More


How to understand your donor’s consideration process so you generate more major gifts

First things first. Too often fundraisers, board members, and nonprofit leaders spend way too much time thinking and talking about their organization’s or their employee’s… Read More


7 big ideas for raising ‘major gifts of assets’ right now from Dr. Russell James

A couple of weeks ago, my longtime friend Dr. Russell James presented his top recommendations for fundraisers to consider especially during the coronavirus era. If… Read More


10 Ways to Use Body Language to Close More Major Gifts

Almost 50 years ago, Albert Mehrabian figured out that our words matter least and our body language matters most in face-to-face communications.   His landmark… Read More


How to think about major gifts

Ditto! That’s all I can say when I read Veritus Group’s blog articles. Ditto! These guys (Richard Perry and Jeff Schreifels) totally ‘get’ it! For… Read More


The difference between goals vs. quotas for major gifts and planned gifts fundraisers

I am a big believer in setting goals with my staff, not administering quotas. When we sit down to set goals, I prefer to collaborate with my… Read More


Introducing the First Ever Major Gifts Fundraising Benchmark Study

Today, I’m thrilled to introduce the 2017 Major Gifts Fundraising Benchmark Study. The research was led by Melissa S. Brown and supported by the Association of Philanthropic… Read More


Recorded Webinar: How to Think About Major Gifts So You’ll Get More of Them

Thank you for your interest in our webinar featuring Jeff Schreifels of the Veritus Group Below, you will find the full webinar recording for your convenience. Click… Read More


How to Think About Major Gifts, So You’ll Get More of Them

In this presentation, fundraising guru, Jeff Schreifels, covers how to think strategically about soliciting major gifts so that they can make up a larger percentage of your organization’s annual donations. This presentation includes real-world examples, comprehensive research, and actionable ideas you can implement to raise more money right now.


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