2017 Major Gifts Fundraising Benchmark Survey


benchmark survey organizers

The purpose of this survey: To help you improve your major gifts strategy through industry benchmark comparisons and evidence-based research.

About the survey: Successful nonprofits are now leveraging data and technology to identify prospective donors, cultivate the relationships then solicit for gifts. By doing so, they’re raising more money much more efficiently and drastically reducing costs. Uber, Amazon, and iTunes are obvious examples in the private sector. But what’s happening with you? Are you effectively engaging with your donors and prospects?

How your responses will be used: Findings from this survey will be turned into an interactive report with charts and graphs.

How long will it take? About 15 minutes. After you submit your responses, you will be redirected to a page where you can view the results collected thus far. You’ll also receive the final report, which we expect to publish in March, 2017.

Special Acknowledgement:
melissabrownheadshot This survey was brought to you as a collaborative effort with major gifts fundraising expert, Melissa S. Brown. Melissa helps charities turn knowledge into action. Her consulting services range from literature reviews to survey design and reports. Major projects include the Nonprofit Research Collaborative, a twice-annual survey to assess what works in fundraising. She teaches for The Fund Raising School and presents both online and in person. She also volunteers with AFP Research Council, Association of Philanthropic Counsel, and Giving USA Advisory Council on Methodology.

Before founding Melissa S. Brown & Associates in 2011, Melissa worked at the Indiana University Lilly Family School of Philanthropy, where she edited Giving USA. She studied at Reed College and the University of Pennsylvania.

In addition to research and writing, Melissa enjoys gardening, with an emphasis on native, tall-grass prairie species and bird watching. In her dreams, she travels to Costa Rica, where it never rains and every bird she sees poses for a perfect photo.

PLEASE NOTE: The information gathered in this survey is strictly confidential and anonymous. Neither you nor your organization will be identified or associated with the answers you provide.

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