What planned and major gifts officers can learn from Shark Tank

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Thumbnail image -- What planned and major gifts officers can learn from Shark Tank I love Shark Tank, the reality TV show that features a panel of potential venture capitalists (“sharks”) evaluating aspiring entrepreneurs product/business ideas.
I watch it with my kids! It’s terrific because it allows us to consider possibilities, business strategies, and presentation skills all in one 30-minute episode— for fun!
Recently, Claire Axelrad (the nonprofit sector’s “practical visionary”) wrote about Shark Tank and what you can learn from the show to raise more money. You’ll definitely want to read her details, but the bullet-points from her post are below.

  1. Keep it simple
  2. Use stories to make it interesting and lively
  3. Bring key players with you to make presentations
  4. Be transparent by laying your numbers on the table
  5. Make sure you cultivate your prospects properly so they are ready for the ask (that includes doing your research so you send the right messages to the right people at the right time)
  6. Be ready to deliver on your promises



>> Why fundraisers can learn from reality TV shows

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