Before we get into these 7 major principles for major gift fundraising (including planned gifts), let’s review some neat stats first.
In the United States, 72% of gifts come from individuals and wealthy individuals are responsible for most of those gifts. According to figures from the Giving Foundation and the Fundraising Effectiveness Project, 83% of the dollars from individuals came from just 12% of the people and 70% came from just 3%. By calculating dollars given according to various news reports, I determined that the top 50 people gave a total of approximately $10.2 billion in 2014 (3% of all giving from just 50 individuals).
Want to know how to get more of your share? Understand these 7 principles:
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