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7 major principles for major gift fundraising (including planned gifts)

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Before we get into these 7 major principles for major gift fundraising (including planned gifts), let’s review some neat stats first.
In the United States, 72% of gifts come from individuals and wealthy individuals are responsible for most of those gifts. According to figures from the Giving Foundation and the Fundraising Effectiveness Project, 83% of the dollars from individuals came from just 12% of the people and 70% came from just 3%. By calculating dollars given according to various news reports, I determined that the top 50 people gave a total of approximately $10.2 billion in 2014 (3% of all giving from just 50 individuals).
 
Want to know how to get more of your share? Understand these 7 principles:
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>> Best practices in major gift fundraising
>> Cultivation of Major Gifts
>> How Many Prospects Do You Need?
>> Top 10 Tips to Catapult Your Major Gift Fundraising
 

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