6 of the biggest reasons why you don't get enough major gifts from people with capacity

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Here are six of the biggest reasons why you don’t get enough major gifts from people with capacity:

1.  Your capable donors, supporters, advocates, staff, and volunteers don’t have enough trust in you, your organization or your leadership.
 
2.  Your capable donors, supporters, advocates, staff, and volunteers don’t have enough confidence in you, your organization or your leadership to be able to accomplish their desired outcomes.
 
3.  Your capable donors, supporters, advocates, staff, and volunteers don’t see enough value of your mission, vision, and services.
 
4.  Your capable donors, supporters, advocates, staff, and volunteers don’t feel that your mission aligns with theirs enough.
 
5.  Your capable donors, supporters, advocates, staff, and volunteers don’t have enough belief that you, your organization or your leadership can satisfy their wants, needs, and desires.
 
6.  Your donors, supporters, advocates, staff, and volunteers simply don’t feel good enough when they engage with you, your organization or your leadership.
 

Recommendations:

>> The Agitator: Stop Bashing ‘Donor-Centricity’
>> Joyaux Associates: MajorGiftsReady
>> Top 10 Tips to Catapult Your Major Gift Fundraising
>> The Secret: Why People Really Make Major Gifts and Bequests
 

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2 responses to “6 of the biggest reasons why you don't get enough major gifts from people with capacity”

  1. Wendy Dyer says:

    Wow – harsh reality but likely spot on – thanks for taking a tough stand on an important topic.

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