results

The Secret: Why People Really Make Major Gifts and Bequests

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Why People Really Make Major Gifts and BequestsSo you want to know the real reason why people make major gifts and bequests? Ok. But first, I must share a quote.
Confucius once said, “Life is very simple. But we insist on making it complicated.”
I love that quote. In a way, it helps explain why people overcomplicate fundraising. They just can’t help themselves!
The simple truth is that it’s easy to succeed in major and planned gift marketing today.
Just remember that the real reason why people make major gifts and bequests is because it makes them feel good.
Need more elaboration? Here you go:

  • Giving lifts them up.
  • It makes them feel alive.
  • It sets their heart on fire.
  • It ignites emotion.
  • It gives them a warm glow that is very hard to explain.
  • It provides a spiritual sensation.
  • It brings them closer to others and provides a sense of community.
  • It makes them famous (sometimes).
  • It allows them to right wrongs.
  • It enables them to give back.

Remember this: Keep it simple. Figure out how to make your supporters feel good. Provide value. And you’ll get more gifts.

Leave a Reply

Your email address will not be published. Required fields are marked *

Get smarter with the SmartIdeas blog

Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!