So you want to know the real reason why people make major gifts and bequests? Ok. But first, I must share a quote.
Confucius once said, “Life is very simple. But we insist on making it complicated.”
I love that quote. In a way, it helps explain why people overcomplicate fundraising. They just can’t help themselves!
The simple truth is that it’s easy to succeed in major and planned gift marketing today.
Just remember that the real reason why people make major gifts and bequests is because it makes them feel good.
Need more elaboration? Here you go:
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