We use cookies to ensure that we give you the best experience on our website. By continuing to use this site, you agree to our use of cookies in accordance with our Privacy Policy.
Privacy Overview
Login
Your Role
Challenges You Face
results
Learn
Resources
Company
3 Easy Ways to Make a Video That Will Inspire Legacy or Major Gifts
Video is powerful.
- 45.4% of the American population watches at least one online video a month
- Consumers watched over 48 billion online videos in July 2013 alone, 7.4 billion minutes of which were advertisements
- Using video results in higher amounts of traffic to your web pages
- Online Landing Pages with video have up to 800% more conversions than the same page without
- Video promotion is 6 times more effective than print and online ads
- Video content is shared, on average, 1200% more times than links and text combined
- In a study of over 800,000 e-mails sent, those with video saw a 5.6% higher open rate and a 96.4% higher click-through rate than those without
- When “video” was used in the subject line of an e-mail, open rates increase by 7%
But you’re probably thinking, “Yeah but making a good video is time-consuming and expensive.”
Guess again! Here’s a video we whipped up to promote legacy giving for JDRF (Juvenile Diabetes Research Foundation). All we needed were some photos and some true stories.
How can you do it too?
1. Use Powerpoint
Use a nice picture like a sunset or a field as a background. Then add the photos and text using the animation tools so they fade in and fade out nicely. Then add music. And, finally, save it as a movie.
2. Ask for a volunteer
Perhaps someone else on your staff or one of your volunteers would want to help. Maybe you could try posting the project on Facebook. Then send them the stories and photos and let ’em go to work.
3. Use Upwork, Airtasker or Guru
There are sites such as Upwork. Airtasker and Guru that you can use to hire freelancers at very reasonable rates. Just describe what you want, upload your photos and text, and lots of folks will bid on the project.
Oh yeah… or you can contact us directly! 🙂
LIKE THIS BLOG POST? LEAVE YOUR COMMENTS BELOW!
Subscribe
Login
0 Comments
Get the book!
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
Get smarter with the SmartIdeas blog
Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!