4 reasons to focus on major gifts (including major legacy gifts)

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

major gift fundraising tips1. 3% of U.S. Households are responsible for 67% (2/3) of all household charity (according to the 2011 Bank of America Study of High Net Worth Philanthropy).
2. People earning $10 million or more each year gave the most non-cash donations, totaling 1/3 of all non-cash donations (according to the 2011 IRS Statistics Income Bulletin)
3. Major donors are easy to reach online. For instance, executives from every single one of the Fortune 500 are members of LinkedIn.

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