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engagement fundraising
Search Results for: engagement fundraising
May
17
2016
Feb
15
2016
The best way to predict the future is to invent it
I was tired of waiting. When I was just a donor, I was frustrated with the letters, newsletters, and emails I received from my beloved… Read More
Dec
28
2015
Thank you for being part of our growing ecosystem
I created Engagement Fundraising and invented our software because I’m really a donor, not a fundraiser. In fact, I have never been a fundraiser according to Webster’s definition… Read More
Dec
02
2015
Could December be the month when you will LOSE the most donors?
I’m worried about fundraisers who get too excited about Giving Tuesday. Yesterday I received Giving Tuesday emails from a bunch of charities and I was… Read More
Oct
09
2015
I am a disruptor
I’m proud to be a disruptor. I’ve been this way all my life. I can’t help it. Therefore, I simply won’t apologize for my disruptive nature…. Read More
Sep
10
2015
Survey
× Positions at MarketSmart Everyone here is a Solutionist. Yep! Our founder made up that word. He even thinks of himself as a Solutionist. But… Read More
Aug
31
2015
3 reasons to run an OPT-OUT campaign
Yes! I said you should run an OPT-OUT campaign. Not an opt-in campaign. I realize it’s counter-intuitive, but I actually get just a little bit… Read More
Jul
24
2015
The best 2-step plan for legacy gift marketing
1. Generate leads using social norms, family reminders and non-death-related packages Social norms = “Many of our supporters have done this too!” Family reminders =… Read More
Jun
05
2015
The Secret: Why People Really Make Major Gifts and Bequests
So you want to know the real reason why people make major gifts and bequests? Ok. But first, I must share a quote. Confucius once… Read More
Apr
27
2015
Why do Nonprofits Give Their Staff Such Terrible Titles?
I have always felt that the word “fundraiser” stinks! As a donor, I feel like “fundraiser” screams “salesperson”. When a fundraiser calls me, I know… Read More
Feb
26
2015
Demo – Thank You
Thanks for requesting a demo. We will be in contact with you shortly to schedule a time with you! As a thank you click here… Read More
Jan
12
2015
Your Donors Want Symbolic Immortality… So Why Not Give It to Them?
On her deathbed, my wife’s grandmother wrote this note. She asked my wife to make copies of it for each of the grandchildren in the family. Of… Read More
Dec
12
2014
Imagine If You Could Set Up a Meeting With a New Major Donor Every 92.13 Minutes
Thanks to engagement marketing (for private businesses – like MarketSmart!) we have driven up our conversion rate for setting up meetings with fundraisers. Now we are… Read More
Dec
08
2014
How to Use Facebook to Promote Planned Giving
Amy Goldman (Vice President, Planned Giving – City of Hope) is the fearless leader of one of the most talented and hardest working planned giving teams… Read More
Nov
14
2014
Are You Just a Good Vampire?
Last weekend I was at a party and someone asked me what I did for a living. After briefly explaining our focus on major and… Read More
Nov
10
2014
3 Actions You Can Take if Your Nonprofit Website Looks Like a Brochure and Acts Like a File Cabinet
Most nonprofit websites really stink! There, I said it. Why? Because they are simply online brochures or, worse, filing cabinets of stuff you… Read More
Oct
16
2014
Your Job is NOT to Raise Funds
You are not a fundraiser. You are, instead, an engagement facilitator. Tweet this! And, the purpose of your engagements with donors is to discover why… Read More
Sep
18
2014
Do Only Lazy Fundraisers Avoid Chat Tools?
You may or may not have noticed that we have a chat tool on the bottom right corner of our website here at MarketSmart. It’s… Read More
Sep
05
2014
Know Me, Like Me, Trust Me
Fundraisers can learn a lot from private business experts and entrepreneurs. One of my favorite bloggers, Thomson Dawson, recently wrote a post about his strategy for… Read More
Get the book!
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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