Most nonprofit websites really stink!
There, I said it.
Why? Because they are simply online brochures or, worse, filing cabinets of stuff you think is important.
In other words, your supporters don’t want to read self-congratulatory brochures and they don’t want to sort through messy file cabinets….they want to:
So what do you do? Here are 3 options for actions you can take:
1. You or your staff can create an engaging website filled with valuable offers that satisfy donor needs.
2. Hire someone to create an engagement fundraising site for you.
3. Hire someone to create a thoughtful, “engagement fundraising” micro-site that matches your brand but exists outside of your current website infrastructure. It should focus on the 80/20 rule and be tailored just for your legacy and major donor efforts. This way you don’t have to deal with your communications department or other silos since your aim is to generate major and legacy gifts… not to increase membership or mess up the annual fund director’s efforts.
What actions have you taken to improve your website? Share below!
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